About Us
Dr.Clare BertucioCEO + Chief Medical Officer
MEET DR.CLARE
Over my 30+ years in practice, I've seen how often women lack clear information about their ownbodies. Even as "clean beauty" entered feminine care, top-selling products continued to misuseterms like "vagina" and "vulva," or vaguely referred to "care down there"'-often including knownirritants marketed as "natural."
As a physician, I understand how precise language and tailored care matter for intimate health.
That's why I created a line dedicated to what truly deserves attention: true vulva care.
What We Stand For
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Viva La Vulva
We proudly say Vulva. We don't hide behind fruit, flowers, or cartoons-because naming andcelebrating female anatomy should never be stigmatized.
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Intentional Formulations
We create safe, easy-to-use vulva care. Every formula is expert-developed, rigorously tested, andmade only with science-backed ingredients that support true wellness.
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Self Love is Empowering
We believe knowledge is power and acatalyst for change.Necessary changebegins with women knowing and feelingcomfortable with every part of their
bodies. -
ualoMat o pnold
We are by women and forallwomen. Being in this space comes with genuine responsibility, and we will alwaysconscientiouslyuplift, reflect, and celebrate every type of womanhood.
OUR MISSIONE
At Medicine Mama, we create pure, purpose-driven vulva care to help every woman connect with herself, her body, and womankind. We proudly sayVulvabecause we’re committed to advancing a conversation too long stigmatized and ignored. If it were up to us, every woman would know the difference between vulva and vagina—and feel as comfortable caring for it as she does her 10-step skincare routine. Until then, we invite you to join us in building a supportive space for education, empowerment, and true body care.
Intentional Ingredients
We prioritize CCOF-certified organic ingredients and meticulously vet all others to avoid skinirritants. Our formulas contain no dyes, fragrance, hormones, harsh surfactants, parabens, orphthalates.
Clinically Tested
We test all our products to ensure that they are safe to use and non-irritating. We leverage clinicaltestingto supportany claims we make about our products so that you can feel safe when choosing Medicine Mama
Endorsed by Physicians
Our products are organically loved and recommended by OBGYNs, Pelvic Floor Therapists, andDermatologists. We collaborate with these experts when developing new products and creatingcontent.
BOLDLYEPUREE
"Clean" can be confusing and that's why we describeourselves as Boldy Pure instead. We are committed totransparency and do our best to keep our products simple,safe, and effective by leveraging the best science and naturehave to offer.
