
Nourish Your Skin, Honor Your Body: The Complete VMAGlC Routine

Exfoliate
Did you know that grooming is part of vulva care? Whether you shave, wax or keep it naturalour grooming polishcanbean easy first step to starting your vulva care routine. Finelymilled and super gentle, this polish helps to prevent ingrownhairs and irritation while softening and hydrating anywhere you shave or wax.

Cleanse
Understanding the distinction between the vulva and the vagina is essential for proper intimatecare: the vagina is self-cleaning, while the vulva benefits from gentle cleansing with a fragrance-free wash and warm water. Our specially formulated vulva wash is designed for this delicate areaand easily fits into your daily routine.

Hydrate
To maintain vulvar suppleness and hydration and prevent discomfort, our award-winning VMAGICVulva Balm provides essential moisture and support through every life stage. For convenient, on-the-go hydration, our portable Lips Stick is ideal after grooming or whenever you need a travel-friendly solution.
A Science-Based Approach to Everyday Vulvar Wellness
The vulva is a delicate and often overlooked area of the body, yet it deserves the same thoughtfulcare we give to our face or hands. The VMAGIC Complete Vulva Care Routine is designed with thisin mind-a gentle, holistic system rooted in dermatological and gynecological science to support
the skin's natural balance, hydration, and comfort.
Why a Dedicated Routine Matters
Unlike general body care products, which may contain fragrances, harsh surfactants, or pH-disrupting ingredients, the vulvar skin is more sensitive and maintains a slightly acidic pH (around3.8-4.5). Using unsuitable products can lead to dryness, irritation, or imbalance. VMAGIC's routineis formulated specifically for this delicate ecosystem, focusing on gentle cleansing, moisturizing,and soothing support.
DR. CLARE
Meet Dr. Clare Bertucio -a mother, wife, physician with over 20 years of experience, and thevisionary CEO of Medicine Mama. With Dr. Clare, no question is too personal. She is dedicated tobuilding a space where women feel informed, confident, and free in their bodies and choices.
At Medicine Mama, we believe nature provides the gentlest care. Our Feminine Grooming Polish isthoughtfully crafted with clean, skin-loving ingredients like organic borage seed oil to soothe androse geranium essential oil for a subtle, lasting scent -all safe even for sensitive skin.
This is part of a movement toward body literacy, self-trust, and holistic well-being. We are here tobreak down taboos, empower through education, and celebrate every woman's unique journey. Bychoosing Medicine Mama, you're choosing care that is both conscious and compassionate -designed to nurture your body, mind, and spirit.Join Dr. Clare and a community of womenreclaiming their wellness narrative -led by science, shaped by nature, and centered around you.
Key Principles of the Routine
Who Can Benefit?
- Anyone experiencing occasional vulvar dryness, itching, or sensitivity.
- Those seeking a daily preventive care regimen.
- People recovering from irritation or looking for post-hair removal comfort.
- Individuals who value intimate wellness as part of their overall self-care.
A Simple, Consistent Ritual
The VMAGIC routine is designed to be straightforward:
1. Cleanse gently with a pH-balanced wash.
2. Hydrate with a light, non-greasy moisturizer.
3. Soothe as needed with a targeted comfort balm.
By integrating these steps into your daily routine, you're not just caring for your skin-you'resupporting long-term comfort, confidence, and holistic well-being.
How to Use the VMAGIC Complete Vulva Care Routine
Step 1: Cleanse
Gently apply a small amount of the pH-Balanced Cleanser to wet skin in the shower or bath.Massage lightly with fingertips, then rinse thoroughly with lukewarm water. Pat dry with a cleantowel-do not rub.
Step 2: Hydrate
After cleansing or whenever needed, apply the Daily Hydrating Gel-Cream to the external vulvararea. Use clean fingers to spread a thin layer evenly over the skin (avoiding mucous membranes).Allow to absorb fully-no rinsing required.
Step 3:Soothe
For extra comfort during dryness, itching, or sensitivity, apply the Targeted Soothing Balm toaffected areas as needed. Use sparingly and massage gently until absorbed.
Precautions Summary
The VMAGIC Complete Vulva Care Routine is designed for external use only on intact, healithyskin. Before regular use, a patch test is recommended. Avoid application on broken,infected, orinflamed skin and do not use internally. Discontinue immediately if irritation occurs. Those withchronic skin conditions, who are pregnant or breastfeeding, or minors should consult a healthcareprofessional prior to use. Store in a cool, dry place and do not share products. This routinesupports daily wellness but does not replace medical treatment for infections or diagnosedconditions.
VMAGIC Care Routine: Why Specialized Formulation Beats Ordinary Cleansers
VMAGIC Complete Vulva Care Routine distinguishes itself through a thoughtfully designed, eight-point advantage system that redefines intimate wellness. Unlike general-purpose products, it offersspecialized, pH-balanced formulations tailored to the delicate vulvar ecosystem, featuring acomplete 3-step regimen that cleanses, hydrates, and soothes in synergy. Free from commonirritants like fragrance and sulfates, it incorporates skin-strengthening actives such as colloidaloatmeal and prebiotics to restore barrier function and comfort. Expert-developed for both dailymaintenance and reactive care, it promotes lasting balance and confidence-making it a holistic,science-backed solution for true intimate health.
|   | Medicine Mamao | Others |
|---|---|---|
| 1. Specialized & Targeted | ||
| 2. Holistic 3-Step System | ||
| 3. pH-Balanced for Intimate Skin | ||
| 4. Free from Common lrritants | ||
| 5. Skin-Strengthening Actives | ||
| 6. Proactive + Reactive Care | ||
| 7. Dermatologist Gynecologist Informed | ||
| 8. Promotes Long-Term Balance |
Our Brand Story
VMAGIC by Medicine Mama's Apothecary is more than a balm -it's a gentle promise of relief,crafted for women who seek natural, hormone-free care for intimate dryness and discomfort. Bornfrom a mother's belief that delicate skin deserves pure, plant-based nourishment, this organic vulvabalm soothes irritation and restores comfort with a blend of trusted botanicals, offering a safe,compassionate solution for everyday wellness and life's transitions.
Collapsible content
Are Medicine Mama products estrogen free?
Are Medicine Mama products estrogen free?
All of our products are hormone and soy free.
How much should l apply?
How much should l apply?
Vmagic vulva baim can be appled as iberally and as often as you lke, We recommend starting with a smallamount and working your wayupas desired
How fast can l expect to see results?
How fast can l expect to see results?
Results vary,butin a clinicalstudy 79% ofusers found immecliate relief and92% saw areductionin dryness with continvued use in as ittle as two weeks
When should l use the Vulva Balm?
When should l use the Vulva Balm?
The dlcateskin ofthe wwva can become rtated by manyfactors including aging frcton andloruse ofproductsnotspectnicaly designed forthns beautful and dllcate area Vinagle vuwva balmprovidssoothinghytration torvlleve discomtotfrom mostvwivar rtants. Mayorfour customersfinadrllgffrom (perlmenopause drynes,wivar drynessfrombreastfeoding,senstivtytoshavinxg or waking.tightclothingoreven frotion from sex. Our product canbe used ary time of dayandisale andrecommended fordaliyuseas partofa welrounded skin carertuel
Can this product be used as a lubricant?
Can this product be used as a lubricant?
This product Is Intended to be used on the Vulva which comprlses the Mons Pubis,the Labla Minora and Majora,the Cltoris and Vaginalopening (In other words,the external skin only.),Itis not intended to be usedin the vaginal canal. However,many of our satisfied clents use theVmagic Vulva Balm to help with pain near the vaginal opening.Because it is olive oll based,it is not latex compatible
What makes VMAGlC different from regular soap or body wash?
What makes VMAGlC different from regular soap or body wash?
VMAGIC is specifically pH-balanced (around 3.8-4.5) to match the natural acidity of vulvarskin,while most soaps are alkaline and can disrupt the skin's protective barrier. Our formulas arealso free from sulfates, fragrances, and other common irritants often found in general cleansers.
Can I use this routine every day?
Can I use this routine every day?
Yes. The VMAGIC routine is designed for gentle daily use to maintain hydration, balance, and
comfort-not just for occasional symptoms.
Are the products tested on animals?
Are the products tested on animals?
No. VMAGlC@ is cruelty-free and not tested on animals.
